In order to become a real estate agent in California, applicants must complete courses in Real Estate Principles, Real Estate Practice as well as one Elective course. Although there are a number of options Read more...
In order to become a real estate agent in California, applicants must complete courses in Real Estate Principles, Real Estate Practice as well as one Elective course. Although there are a number of options available for necessary pre-licensing coursework, there are specific benefits of a classroom scenario to advance your real estate career goals. The give and take of personalized education provided by a knowledgeable and experienced real estate practitioner can outweigh the flexibility and convenience of other choices.
Here's why:
Motivation
Online courses allow learners to work when it best suits them, but they are also easier to skip. Pre-licensing coursework requires a minimum of 135 hours of coursework; if you're not sure of your ability to maintain an unwavering schedule without some structure, classroom time can help. By blocking out a specific time and place for class on a regular basis, many students find that the tendency to procrastinate or postpone is eliminated.
Interaction with Others
There is no substitute for the "up close and personal" attention that classroom real estate courses offer. Students have the ability to ask questions and receive immediate clarification often learn faster and retain information longer than those who simply listen to a presentation online or click through slides. An online classroom is, essentially, a one-way street; interaction is limited, even if visual aids are used and chat room communication is available. The dynamic in a physical classroom is different; interaction with other students is every bit as important as discussion with the instructor.
People Skills
Because real estate is, at its heart, a people-oriented business, association with individuals from varied backgrounds and with different skill sets is always instructive. The classroom can help you hone your people skills, assist you to address unique needs, and open your mind to the varied approaches that must be employed to work with different personalities.
Even if role-playing is not a formal part of the curriculum, students in a classroom situation benefit from the mix, and learn to develop a personal style.
Professional Networking
A classroom provides an opportunity to form business associations with other career-minded individuals, and to develop a professional network of both mentors, "cheerleaders" and motivators. The requirements for real estate licensing and the need to pass state licensing exams can be daunting. Classroom participation with a group of like-minded people offers a "first step" platform into the world of real estate, helping to sustain your motivation, gain professional stature and grow your business. That's an ongoing career benefit.
If you're serious about pursuing a real estate career, it's only natural to feel an eagerness to get started. It's also natural to want a "good deal" financially. Although classroom learning may be slightly more costly on the front end compared to an online option, the above benefits are likely to pay dividends by allowing you to pass the licensing exam with confidence and to start earning sooner.
As in any other field, the old saying, "Time is money," holds true. Enrolling is a real estate class is an investment in your future.
Choose wisely.
For more information about real estate licensing or getting a real estate license in California call us at 888 768 5285.
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Errors can happen on a credit report. What causes these errors? Sometimes it can be something as simple as a father and a son who have the same name and the only difference is a “Sr.” or “Jr.” Read more...
Errors can happen on a credit report. What causes these errors? Sometimes it can be something as simple as a father and a son who have the same name and the only difference is a “Sr.” or “Jr.” What if son paid a few bills late and this incorrectly appears on Dad’s credit report?
Worse than the above scenario is a customer who may have been the victim of identity theft. Perhaps their social security number and date of birth were compromised on a website and sold to criminals. Each year we read of many major corporations who have had their databases compromised. Equifax, eBay and JP Morgan Chase are just a few examples of large corporations that have been targeted by hackers. Where then does a customer turn?
The Federal Trade Commission has several recommendations for those that genuinely believe that false and erroneous information appears on their credit report. The Fair Credit Reporting Act mandates that the credit bureau and creditor have a collective responsibility to correct and update any incorrect information in the customer’s credit report.
The individual with erroneous information on their credit report should send correspondence to the credit bureau that has displayed this erroneous information. This could be either Experian, Transunion, or Equifax or could potentially be all three. Mail correspondence isn’t required, however, as the individual can file their dispute online.
If the customer is sending their dispute via mail, the Federal Trade Commission has a sample dispute letter available on their website and this letter can act as a starting point for anyone seeking to eliminate inaccurate information from their credit profile.
In order to increase the chances of incorrect and incomplete information being deleted from the credit report individuals are encouraged to support the claim with any proof that the data is incorrect. Examples of this proof could be cancelled checks or bank statements showing that the bills were paid on time or the fact that the debt is no longer even valid. In some cases, the customer might have paid off the debt and it is still reporting as open on the credit report. Combining the letter or online dispute with substantiation that the information is inaccurate will increase the chances of having incorrect information deleted from the credit report.
The FTC recommends that this substantiating documentation not just be sent to the credit bureau but also to the creditor with whom the customer is disputing the incorrect information. This may increase the chances of incorrect information being deleted from the credit file. If this doesn’t work the customer is able to leave a note in their credit file next to the “incorrect” trade line stating that the customer disputes the accuracy of this information.
Generally, the credit reporting agency must investigate the disputed items within 30 days of the dispute being filed. However, the law has an exception for the credit agencies wherein they don’t have to investigate a dispute that they deem to be frivolous. in the event that a credit bureau is going to investigate a disputed item, they are required to forward everything received from the customer over to the creditor.
Once the investigation is complete, the bureaus are required to give the customer notification of the outcome of the dispute in writing. They are also required to provide a copy of the credit report to the customer in the event that the dispute resulted in a change to their credit report. Statute also requires that the credit bureau provide one copy of a credit report to everyone for free each and every year. A customer who is disputing information on their credit report that results in a copy of their credit file being sent to them will still be allowed their one free credit report per year. What this means is that a customer who is disputing credit information in their file may end up with multiple credit reports per year at no charge.
Because credit scoring can affect so many aspects of a person’s life, the government has a system in place to ensure that incorrect information on a report can be disputed and ultimately deleted. Hope is not lost in the event of identity theft or an incorrectly reported late payment. There is a dispute process in place and will work if done properly. The Federal Trade Commission’s sample dispute letter can be a great place to start.
As always, if you are considering getting into our great real estate business, you'll need to go to real estate school first. Need help passing the real estate exam? Check out our test prep site here.
Love,
Kartik
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So you’ve finished up at our real estate school and passed the real estate exam. You're stoked because you have your first buyer client but their credit is less than perfect. The buyer badly wants a Read more...
So you’ve finished up at our real estate school and passed the real estate exam. You're stoked because you have your first buyer client but their credit is less than perfect. The buyer badly wants a home and you’re asking yourself: What advice can I give them to improve their credit score?
The reality is that credit scores today have a profound impact on quality of life. It determines the rates you pay on all sorts of things from mortgage interest rates to whether or not you can rent a car. The difference between good credit and bad credit can also determine where and how you live.
Make sure that only accurate information appears on the credit report
It makes sense that a borrower would want to be sure that their credit report contains accurate information. Any inaccurate data can be disputed with the credit bureaus. Equifax, Experian and TransUnion are the three bureaus and can be contacted to dispute erroneous information.
If your borrower isn’t sure how to start the dispute process there are third party providers that can help quarterback this with the credit agencies. I would recommend checking online or with other folks in the business that can give you a good referral to a vendor that can help.
Pay down revolving debt
Assuming that all the data on the credit report is accurate, the next question is “What else can we do to bump up the score?” One thing that can quickly impact the FICO is to advise the borrower to pay down as much revolving debt as possible. This is known as the “credit utilization” ratio. This ratio is a big deal as it accounts for about a third of the FICO algorithm. The less credit you have available the worse your score will generally be.
In other words if all your credit cards are maxed out, your score is probably going to be low. Do your best to get credit card debt paid down quickly to improve the credit utilization ratio and get that score up.
Try to get added as an authorized user
Another thing that can help bump the credit score is if the borrower can convince a family member or a loved one to add them to one of their credit cards. If mom or dad has a credit card that has a solid payment history and they are willing to add the borrower as an authorized user, this can help piggyback their on-time payments to boost the score.
Make sure bills are paid on-time
A central aspect of good credit is ensuring that the borrower pay their bills on-time. An easy way to do this is to calendar all required payments on a cell phone or Google calendar. Better yet - back up the calendaring with autopay. Autopay eliminates the aspect of human error and also eliminates wasted money spent on a bunch of late fees. Better still - auto pay eliminates the worst case scenario of an altogether missed payment. One missed payment means a catch-up scenario for the borrower and forces them to make two or more payments at once. Letting bills pile up can make it really hard to dig out of a deep hole.
Think long-term with your buyers
Remember that selling real estate inherently involves a very long sales cycle. Even if your prospect can’t buy a property immediately, they may be able to with some future planning. A year is going to go by quicker than you might think. Do you plan on being in the business in 12 months? I would think so. Sticking with a prospect even when it looks like they might not be able to buy immediately will create loyalty and your deal will eventually come to fruition.
As a real estate professional, it’s important to be a valued resource for your clients. Giving great advice can help foster loyalty among your customer base. This can be priceless and irreplaceable.
As always, if you are interested in online real estate courses or even live classroom courses, call us at 888 768 5285 or visit www.adhischools.com.
Love,
Kartik
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OK – So you took our real estate classes in Los Angeles or maybe you took our real estate classes online. Now you have your license and it’s time to do your first open house! You’re hoping to make Read more...
OK – So you took our real estate classes in Los Angeles or maybe you took our real estate classes online. Now you have your license and it’s time to do your first open house! You’re hoping to make some great connections with potential clients and you want visitors to roam through the home a little longer. What do you do? Bribe them with ice cream? Booze? Both?
If you decide to serve alcohol at your open house and you don’t have a liquor license (no agent is going to have one) it’s important to ensure that the open house is not open to the public. If you are serving alcohol and your open house is open to the public you need to have a liquor license to do it.
Want to serve liquor at an open house? There are other rules too:
There can’t be any sale of alcohol
It’s important to make sure that there’s no actual sale of alcohol happening at the open house. Agents typically don’t charge for liquor at an open house so this isn’t something that most real estate agents have to worry about.
The premises cannot be maintained for the purpose of keeping, serving, consuming, or disposing alcoholic beverages.
If you’re doing an open house at a residential property, it’s pretty unlikely that the premises are going to be maintained for the purpose of serving liquor. It’s a residential property, it’s not zoned commercial, it’s not zoned retail restaurant or bar. So this second rule isn’t going to be a problem for most real estate agents.
The event should not be open to the “general public” at the time alcoholic beverages are served.
In the hospitality world, this is known as a “private party exception”. For the private party exception to be invoked, the person doing the open house has to have a list of guests prior to the event. Only people on the list are permitted to be admitted to the event and it would become a “private party”.
This means that if somebody does show up at your open house and they’re not on the list, you have to turn them away. If you’re serving alcohol and you let them in the event could be interpreted as being “open to the public” which could trigger a licensing requirement. The list of attendees is important to maintain and should be respected.
Finally, it’s hard to overstate the amount of liability that the agent can incur in the event the agent allows alcohol to be served to someone that is underage. Agents can also be liable in the event that they continue to serve alcohol to someone who is obviously intoxicated or is “habitual drunkard”.
So be smart about it. Make sure that if you are serving wine you need to have proper protocol that’s being followed to make sure we limit our liability at these open house events.
As always, if you are interested in taking real estate classes in Los Angeles or in Orange County please visit www.adhischools.com. Feel free to call the office at 888 768 5285.Love,
Kartik
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Hi all:
I wanted to give my readers a bit of a public service announcement with this article. Recently, 74 people were indicted on wire fraud related to real estate purchases.
How does this scheme Read more...
Hi all:
I wanted to give my readers a bit of a public service announcement with this article. Recently, 74 people were indicted on wire fraud related to real estate purchases.
How does this scheme work? Hackers are locating people who are in the process of buying a home or other real estate. The hacker then spoofs an email from the escrow company that you are using for your particular home or building purchase. Wiring instructions are sent saying something like, “Your down payment’s should be sent to our escrow company. Here are our routing number and account numbers.”
As it turns out, that’s not the routing number nor is it the account number of the escrow company, and hardworking Americans send their money to these scammers.
If you’re in the process of buying a piece of real estate my hope is that your escrow company is shares this information with you. It is absolutely mission critical that you call the escrow company, speak with the escrow officer, and verbally verify the account number and routing number. Don’t just rely on things that have come via email. You could find yourself the victim of wire fraud. I’m so happy that almost 100 people have been indicted and taken off the streets so that they can’t harm future purchasers.
The tip here involves ensuring that you call the escrow company directly. Another pro-tip is not to call the phone number on the wiring form that comes via email as that could also be fake. Call the number that you find for them on Google or on Yelp, and verify that you’re talking to the right person before you wire that money in. Better yet – stop by and talk to someone face to face if possible.
Here is a link to the news article about the 74 people that have allegedly committed this crime.
If I haven’t gotten to know you on Instagram, I would love to. I’m @kartikspics. Also, we have a YouTube channel linked here – make sure you subscribe to the channel!
As always if you are interested in taking real estate classes online or even live real estate classes let us know. If you need state examination prep, we also have you covered!
Love,
Kartik
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Recently, I’ve been getting many questions regarding “off-the-top” fees that real estate companies charge their agents.
If you are working at a real estate company, you are probably subject to Read more...
Recently, I’ve been getting many questions regarding “off-the-top” fees that real estate companies charge their agents.
If you are working at a real estate company, you are probably subject to some kind of commission split between you and the company. Imagine it's 60/40, 70/30, 80/20 - whatever it is you'll have some split with your broker. This means that you will get a portion of the real estate commission and your brokerage gets a portion of the commission.
Generally if you go work for a massive franchise like Century 21, Coldwell Banker, RE/MAX or Keller Williams, they are also going to have an “off-the-top” fee. Remember, this is in addition to your commission split.
Typically, this is anywhere between three and eight percent of the total commission. This represents a royalty to the franchisor. So Keller Williams corporate in Austin, or Coldwell Banker corporate in New Jersey gets a portion of your commission before you do.
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As an example, let’s say you earn a $10,000 commission and your company charges a 6% off-the-top fee. Before your commission split is calculated the company will take $600 out of the $10,000 and send that to Coldwell Banker in New Jersey.
Now you have $9,400 left. Your commission split will be calculated on that $9,400.
Once you finish taking real estate classes, you are naturally going to interview with various real estate brokers and an important question to ask is “What’s my commission split?”
However, you’ll also want to ask if there are there any other fees that are deducted before the commission split is calculated. Some brokers will charge an errors and omissions insurance fee for professional liability insurance. Some brokers will charge you a document scanning fee, or some other “desk fees” to work there.
As a newer agent these are questions that you need to ask of the broker and be as educated as possible so you are fully aware of what you're getting into.
If you are interested in taking real estate classes in Los Angeles or Orange County, please visit our website.
If we haven’t yet connected on Instagram I would love to get to know you - I’m @kartikspics.
Love,
Kartik
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Many of you taking our real estate classes to obtain your real estate license are probably also interested in real estate investing.
I recently came across a real estate deal that I want to tell you Read more...
Many of you taking our real estate classes to obtain your real estate license are probably also interested in real estate investing.
I recently came across a real estate deal that I want to tell you about. Some things make it a good deal, some aspects of it make it less desirable, and I'll let you know about many of these in this article.
There is a local airport with some adjacent land that was deeded to the city on the condition that the property is used for either airport or retail use.
The city owns the land, and a real estate investor went to the town and said, "Hey, I'll lease this land from you." The investor's ground lease totals about $1,000,000 per year to the city and he proposed a very long-term lease. The city agreed.
After securing the ground lease from the city, the investor went to the hardware store Lowe’s and told them, "Hey, you can rent this land from me, and you can build another Lowe’s. I’ll lease the site to you for $2,000,000 per year."
Lowe’s agreed. The investor is now in a “sandwich” position between the city and Lowe's. That is, Lowe's is paying about $2,000,000 a year to the investor, and the investor is then paying roughly $1,000,000 per year to the city.
This ground lease produces about $1,000,000 a year in net operating income to the investor. The financial benefit to Lowe's is that Lowe's gets the site built and can start operating in the location. The advantage to the city is that they collect ground rent, and the benefit to the investor is that they profit from the difference between the two leases.
Now the question becomes, "What are the risks associated with this investment? What are the benefits? What are drawbacks?"
Well, one real risk the investor has is that if Lowe's goes bankrupt or decides to close the store rent may stop. We've seen many retailers, even major ones, close over the last several years. Consider Mervyn's, Circuit City, Borders, and Fresh and Easy. There are a ton of examples of large retailers with their back to the ropes. Giants like Macy’s and Sears and getting squeezed as the internet pounds away at these traditional brick-and-mortar retail models.
In my investment example, the ground lease expires in 2053, so the person that's leasing from the city has contractual obligations for a good number of years. Before making a decision, an investor would have to look at the Lowe's lease abstract. An essential examination of the lease would investigate the length of time Lowe’s remains obligated to pay. Do they have any outs in the contract? For example, do they have the right to terminate the lease before the expiration? Imagine if Lowe's terminated in 2035, the investor might still have another 18 years remaining on their ground lease. This could be horrific for the investor.
As of the time of this writing, the investor is selling their position in the lease at an asking price of $11,400,000 as of the time of this writing. The question is, is this a good investment?
I've pitched this to a couple of my investor clients, and many initially seemed interested. However, after they slept on it they start to think, "I don't own the real estate, so it's just a pure cashflow play - I don't want to pay $10,000,000+ for it”. Number two is when you own the real estate, of course, you benefit from depreciation and a lot of other tax advantages. You don't have that in this instance because you're not buying the fee simple ownership.
I wanted to write this blog and open your eyes to the fact that there's not only one way to invest in real estate. You can invest in cash flow plays. You can invest in appreciation plays. Hopefully, you're getting a little bit of both, but this is a deal that is not an appreciation play in all. It's the exact opposite.
Remember that as time goes on, this deal becomes less and less valuable because Lowe’s lease obligation decreases as time progresses. The cash flow is finite and as time goes on, the time you have to collect the rent from Lowe's decreases.
So, if you're interested in investing in real estate, I'd love to talk to you. I come across a ton of deals each week that I'm calling people on. There are flip opportunities and investment opportunities and syndication. If you want to bounce a deal off me and talk, I'd love to hear from you.
If you want to know how to pass the California real estate exam or are interested in taking real estate classes anywhere in California check out www.adhischools.com. You can also visit our state exam prep site at www.crashcourseonline.com for more information.
Our office can be reached at 888-768-5285.
Don't forget to connect with me on Instagram personally @kartikspics. I'd love to see what you're up to on and offline. I will catch you on the next one.
Love,
Kartik
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I was up in the high desert a few days ago and spoke to a group of students who had recently finished our real estate school and work for Alam Realty. While I was speaking to them something came up that Read more...
I was up in the high desert a few days ago and spoke to a group of students who had recently finished our real estate school and work for Alam Realty. While I was speaking to them something came up that surprised me. Many of our recent graduates had clients that they were working with within just days of getting their licenses issued.
I pulled the broker aside and I said, "Mohammad, how are these guys hitting the ground running so quickly? Most new agents have a 60 to 90 day period where they're still learning the purchase contract. They're still learning how to get customers. They're still kind of getting their feet wet. Your team seems to be doing well very soon after getting licensed. Why is this?”
Mohammad said to me, "Kartik, you don't remember I do a class here on Tuesday nights." Turns out that every Tuesday he does a real estate class on sales skills. He also teaches the purchase contract and provides tips about the industry before they get their license.
This got me thinking about what you could do (no matter where you live) as a current student of ours to hit the ground running. One mistake that I see a lot of people make is they're so focused on preparing for the real estate exam test they think, "I'll learn about the contract and pick a broker later on. Let me focus right now on passing the test.”
While that's semi-true I would highly recommend that you start learning about the business and about the industry early in your journey. Don't wait until you get your real estate license to do that. There's no law against you learning the purchase contract or reading the listing agreement now before you get your license. There's no law against you shadowing a successful real estate agent. There's no law against you attending a sales meeting before you get a license. There's no law against you interviewing with real estate companies.
I would try to get immersed in the culture as early as possible as the state will take four to eight weeks to process your exam application. What that means is even after you pass the three courses and you apply for the exam it can take a long while before you're taking the actual real estate exam.
It’s super important to build momentum through the licensing process. Again, one big mistake that I see a lot of people make is that a lot of students are so focused on the test that they don't think about what's going to happen after they get their license. You don't want to run out of steam early in the game.
Remember you don’t yet have a license so you might not be able to solicit for customers. You're not going to have a Supra lock box or an eKEY now but there's a lot of things that you could be doing now that will make sure that you obtain success quickly.
Love,
Kartik
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I recently received an email that went like this:
"Dear Kartik:
“I'm addicted to social media and I can't get over how successful all these real estate agents on Instagram seem to be. I see every Read more...
I recently received an email that went like this:
"Dear Kartik:
“I'm addicted to social media and I can't get over how successful all these real estate agents on Instagram seem to be. I see every other realtor on 'the Gram' closing what seems like an endless amount of real estate transactions and I can't seem to keep up. I've done eight deals so far this year and I compare myself to other realtors online and it seems like I'm doing so much worse than they are.
How do I break my addiction because I keep comparing myself to other people online?"
This is a very good question, actually. I think that a lot of people these days are addicted to their cell phones and specifically to social media. I mean, the addiction to our phones and technology has gotten so bad that the latest version of the iOS operating system actually has a screen timer showing the user how much time was spent on their phone.
Anyway, there was actually more to this email. The writer had actually listed a few agents that seemed to be doing really well on Instagram and I used a system called Broker Metrics to look up how many deals these agents had done. Turns out that he author of the email had actually done MORE deals than the agents that he was comparing himself to!
Now, I know that there's different ways that you can count how many deals you did. I understand that sometimes transactions can be co-listed or maybe you're on a team and the offer was written in the name of your "team leader" and you didn’t get credit through the MLS. I understand all that. But, it's important to remember that the things people put on Instagram or Facebook or Twitter are the most pleasant parts of their lives. Society picks and chooses what they want to share with the rest of the world. All these posts to is try and control your perception of their reality.
Remember to keep the following in perspective:
1. Much of society is addicted to technology. Particularly their cell phone.
2. A subset of that society is admittedly addicted to social media.
3. Not everything that you see on social media is real.
So, it's important that we stop comparing ourselves to people online because more than half of it is fake. So, go back to work. Focus on what makes you successful. Closing real estate transactions, helping clients, stacking cash and building a career. Forget what everybody else is doing online. You could spend your whole life on the sideline watching what other people are doing, or you can get in the game, play and win.
Love, Kartik
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How to Use Social Media to Get Real Estate Business
Social media is one of the most important ways to get business today. Most people are on their phones interacting in the digital world at least as Read more...
How to Use Social Media to Get Real Estate Business
Social media is one of the most important ways to get business today. Most people are on their phones interacting in the digital world at least as much as they are with the physical world. Nurturing relationships online through outlets like Facebook and Instagram can help build trust and brand recognition between you and a prospective client.
To better understand how people in the real estate business use social media I recently met with a good friend who works at a large mortgage company in Orange County. When I met with her for a recent interview she was working with an escrow company and helped build their business using the power of Instagram and Facebook. She was kind enough to share some insider tips on how she uses social media, specifically Instagram, to gain followers and new prospects.In this interview, I was able to find out three key things:
• What she posts
• When she posts
• How she decides what to post
Danielle Benevides has done a great job building this escrow company using Instagram. Here is the gist of our interview, which you can also watch in full here on my YouTube channel.The main takeaways from our interview are these strategies:
1. Merge your personal and professional accounts into one.
2. "Like" other people's posts and engage with them.
3. Reach out to your followers by sending them messages.
4. Post at times when people will be more engaged with social media, such as before work, during lunch, after work and before bed.
5. Post updates that present you as a productive and successful professional, such as you going to an open house, you meeting with clients, you selling a house and so on. Be personable and relatable through these posts.
6. Find an Instagram account in your field that you admire. What makes it so successful? Ask yourself are there models that you can copy before you start doing your own thing? It’s important to not blatantly rip off others and be authentic as you consider this strategy.
7. When you build a following, you can do more and gain an even bigger following. It’s easier to go from 15,000 followers to 20,000 followers than to go from 0 followers to 5,000. Scale is important.
How Danielle Benavides Uses Instagram to Gain Business
Danielle: "Basically, I'm very intentional with what I post on Instagram. I'm very intentional about who I add. It's all a very methodical process. Something I encourage agents to do is to merge their personal profile with their business one. So far, that's really worked to my benefit. By merging accounts, I'm exposing what I'm doing in my daily routine, such as being out with new clients, visiting an open house or doing anything related to business. I'm posting these things and people recognize it. I'm also liking other people's photos, which establishes an online relationship."
Kartik: "Some people think that the business page and personal page should be separate. You don't think so. Why?"
Danielle: "I think it should be all in one. It's time-consuming to go back and forth and log into different accounts ... I hear from agents that they don't even log into either their personal or business profile. When you're trying to juggle two accounts, you won't have the best results."
Kartik: "What about people who didn't grow up with technology or those who may think that social media isn't relevant to their business?"
Danielle: "I work with some clients who aren't really into social media. I encourage them to at least try it out because it is something that they should put into their business. Social media can be a huge part of their success."
Kartik: "What is a good engagement strategy for those who want to get started?"
Danielle: "What I have found myself doing is that I will purposely go on Instagram and start liking pictures of real estate agents that I follow. I even go into my search bar and find real estate agents I know. I seek them out and message them if I want to, like send a DM about my escrow services. You're not working that hard to send a message online. It cost me more gas and time to visit friends than to touch my phone and start sending messages."
Kartik: "A lot of people struggle about what content to post and when they should post it. What do you do?"
Danielle: "It's important to post at certain times of the day when people are more likely to look at their phones or check social media.
• Before 9 am: Lots people get to work between 7:30 and 9 am and check their social media with a cup of coffee.
• Noon during lunch.
• After 5 pm: Work is over and people have some downtime.
• Between 8 and 9 pm: The day is usually done and there's some wind-down time before bed.
Kartik: "What are your end goals with social media?"
Danielle: "My goal is to continue building my following and use it as a tool to get business. I also want to be a leader in my field. I want people to use me as an example, just like the people I look up to on Instagram. I try to follow their methods and implement them into my strategy."
Learn More About Real Estate and Social Media
Once you build an audience around yourself, you can monetize and build your brand even more. I'm so thankful to hear some expert tips from someone who has used Instagram for her business with real results.
If you’ve considered taking online real estate classes visit our website here. If you want to take real estate classes in Los Angeles or in Orange County we have you covered also! To learn more about using social media for real estate, subscribe to my YouTube channel here.
Love,
Kartik
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