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Real Estate Marketing Tips

Social Media Strategies for Realtors: Making a Connection With Your Audience

Real estate agent writing a new facebook post
By Kartik Subramaniam, August 03, 2020

According to one recent study all of the popular social media networks combined have nearly 3.725 billion active users between them. To put that into context, this represents the vast majority of the 4.54

Real Estate Marketing Tips

Does Direct Mail Real Estate Marketing Work

Mailbox with a direct mail real estate postcard
By Kartik Subramaniam, July 29, 2020

The truth is that any marketing can work it’s just a matter of how effective it is. As it relates to direct mail, it’s hard to envision a world where the volume of mail is dropped to absolute zero.

Selling Homes

Who pays for closing costs?

Real estate agent calculating closing costs with client
By Kartik Subramaniam, July 27, 2020

In any real estate transaction, there are closing costs that are to be paid by both the buyer and the seller, and it's important to remember that these can vary from state to state and transaction to transaction.

Practical advice for real estate agents

Understanding What Unlicensed Real Estate Assistants Can and Cannot Do

Unlicensed real estate assistant working on her laptop
By Kartik Subramaniam, July 22, 2020

Generally speaking, it's common knowledge that real estate agents are required to be licensed in the state in which they practice. This is more than just a simple formality, of course. Taking the real

Getting started in the real estate business

These 9 Steps Will Help You Build an All-Star Real Estate Team

Real estate team breaking from team meeting
By Kartik Subramaniam, July 20, 2020

In the real estate world, building an effective real estate team is a growing trend. Rather than working independently, real estate professionals, and even our real estate students are starting to plan

Tips on Commercial Real Estate

How Much Do Commercial Real Estate Agents Make?

Commercial real estate agent closing a sale
By Kartik Subramaniam, July 15, 2020

People considering signing up for real estate classes commonly ask the question “Can I do commercial real estate once I get my real estate license?” The answer to this may vary depending on your state.

Practical advice for real estate agents

6 Steps to Winning a Real Estate Listing in 2020

Agent talking to clients during real estate listing appointment
By Kartik Subramaniam, July 13, 2020

A question I get frequently from first year real estate agents is “How should I prepare for a listing appointment?” A real listing appointment. Not your mom’s house or your best friend from college

Practical advice for real estate agents

How to Help Your Buyer Get Over the House That Got Away

For sale sign outside of a recently sold house
By Kartik Subramaniam, July 08, 2020

Generally speaking, helping a buyer purchase a home should be one of the most fun and exciting times ever. However, sometimes life has other plans for you and your client.. and they don't necessarily

Selling Homes

Why You Should Hire a Realtor to Help Sell Your House

Realtor shaking hands with a client
By Kartik Subramaniam, July 06, 2020

"Why do I need a Realtor, anyway? My house is beautiful and it should be easy to get the best price for my home. How hard can that really be?” Many people pondering selling their home ask themselves

Getting started in the real estate business

Breaking Down How Real Estate Agents Get Paid

Real estate agent looking at commission check
By Kartik Subramaniam, July 01, 2020

As a potential real estate agent it helps to understand how you will likely get paid for your time and expertise. I wanted to examine how agents commonly earn a living, how everything is split, and what's